Jamie L. Watts

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Top 5 Ways to Use Keeley Krackerz This Summer!

With summer and the heat upon us at last, no one wants to spend a lot of time in the kitchen!  Here are five quick, simple and refreshing recipes using Keeley Krackerz that will make you the hit of the neighborhood picnic or family barbecue!

1.  Cool Cucumber Cracker Appetizer


Photo Credit:  Snackpicks


Prep Time: 10 minutes

Total Time: 10 minutes

Servings: 16


  • 32 Keeley Krackerz® Original crackers
  • 1/2 cup Ranch Veggie Dip
  • 1 English cucumber, sliced very thin
  • Finely chopped radishes (optional)


1. Spread each cracker with Ranch Veggie Dip and top with cucumber discs. Sprinkle with chopped radishes, if desired. Serve immediately.

Click here for more summer recipes!

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Join Us for the 5th Annual WiseKrackerz Comedy Competition and Fireworks Display!


Photo Credit:  Comment Nation

It’s that time of year again!!

If you are in the New York City area, please join us for the 5th Annual WiseKrackerz Comedy Competition and Fireworks Display, being held on July 4, 2013 at 3:00 pm in Astoria Park.

The WiseKrackerz Comedy Competition and Fireworks Display has something for everyone in the family to enjoy including:

  • Carnival games and rides for the kids
  • A variety of food vendors
  • Local bands and performers
  • Even the chance to meet everyone’s favorite kangaroo, Mr. Krackerz!


Photo Credit:  CultureMob

The Comedy Competition kicks off at 7:00 pm on the main stage.  This year we received over 100 audition tapes and have narrowed it down to 5 finalists.  Each comedian will perform a 20 minute set and our celebrity judges will determine a winner.  Clips from each of our 5 finalists audition tapes can be found on our website, www.keeleykrackerz.com.  Be sure to check it out and come support your favorite!


Photo Credit:  Broadcast Engineering

Following the announcement of the winner of the Comedy Competition, the Fireworks Display will kick off promptly at 9:00 pm.  Everyone’s favorite part of the day, our fireworks display features over 40,000 fireworks coming from four barges in the East River and will last for approximately 30 minutes.  Don’t miss out!

Cost is $7.00 for adults, $3.00 for kids, and all children under 5 are free.  

100% of the proceeds benefit Keeley Krackerz “Krackerz for Kidz Foundation” which supports children diagnosed with cancer and their families.  Last year’s event raised over $300,000.

Looking forward to seeing all of you there!

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Amelia Earhart: New Clues Suggest Final Resting Place


Photo Credit:  Scholastic

Has Amelia Earhart’s whereabouts finally been figured out?  New evidence presented by The International Group for Historic Aircraft Recovery suggests it has.

According to a new study, 57 radio transmissions originally dismissed, were actually distress calls from Earhart.

Discovery News reports that at the time of Earhart’s disappearance, approximately 120 distress calls were suspected to be from Earhart and led to a search in the South Pacific.  When that search failed, these signals and calls were largely deemed as erroneous and have been ignored ever since.

The study utilized advances in technology, using digitized information management systems, antenna modeling software, and radio wave propagation analysis programs, to take a more detailed look at those 120 calls and determined 57 were actually from Earhart.

Based on these calls, IGHAR believes Earhart, along with her navigator Fred Noonan, landed safely on Gardner Island, now called Nikumaroro, uninhabited since 1892.  Their hypothesis continues, stating that Earhart and Noonan continued to make calls from Earhart’s plane, a Lockheed Electra, until the plane was swept away by the tide.  Once the plane was swept away, no calls could be made, and when the U.S. Navy flew search planes over the area, not spotting the plane, they continued on without searching deeper.  IGHAR believes Earhart and Noonan died as castaways on the island, and their remains lie there.

On the 75th anniversary of Earhart’s disappearance, July 2, IGHAR plans to launch their ninth expedition to Nikumaroro.  With this new theory in hand, we will wait and see what they uncover.

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Cookie Crumbs



Photo Credit:  The Book Butcher

Hey Everyone! Here’s this week’s edition of Cookie Crumbs, my weekly round-up of what’s happening in the cookie world!

  • Sugarbelle’s got some tips on mixing icing colors using the “one bowl method”
  • Marian posted a tutorial for her stunning KitchenAid Oven cookies over at Sweetopia
  • There’s a new cookie challenge over at LilaLoa…go check it out!
  • Just in time for the hot weather, The Decorated Cookie has gone back into the archives to post some fun summer treats!
  • Somebody got a new tool! Haniela’s talking airbrushes!
  • I can’t wait to make these sprinkle cookies from Confessions of a Cookbook Queen!
  • Copper Gifts has some awesome sale items this month, including a 4th of July cookie cutter set that may come in handy soon!
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Top 10 Tools Every Cookie Decorator Should Have

As every cookie decorator knows, the amount and variety of tools needed to perform cookie magic is enormous. While every cookie decorator is different and has their own preferences, here is my list of the top 10 tools every cookie decorator should have:

10.  Cookie Sheets


Photo Credit:  Sam’s Club

A cookie decorator can never have too many cookie sheets.  I use mine for both baking and decorating, keeping my cookies organized and secure while in progress.  Once you find a brand you (and your oven!) like best, buy as many as possible.  My personal favorites can be found here:  Cookie Sheets 

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Week 1 Assignment (600 only) Part 2

Which blogging platform would I recommend to the following:

1. A giant coffee retailer looking to connect with customers.

WordPress – Because this is a business blog, I would definitely recommend WordPress. WordPress is used by many large companies including Time and CNN so it can definitely be used by a large coffee retailer. It also allows the blogger to track traffic and get statistics that will help the company greatly. The coffee company can also easily connect their Facebook, Twitter, etc. accounts to the blog, providing a large connected social media presence for it’s customers.

2. A photographer interested in making their work go viral.

Tumblr – I think Tumblr is a great blogging platform for a photographer. It allows the blogger to quickly post the photos they want to share. It also has a built-in community so the photographer could receive instant feedback on the photo they posted, also allowing the photo to spread virally.

3. A Syracuse Crunch hockey blogger looking to write daily updates.

Blogger – I would choose Blogger for this one as it would be closer to a personal blog than a business blog. Additionally, with the backing of Google, using Blogger may allow for better Google search results anytime someone searches for the Syracuse Crunch.

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Week 1 Assignment (600 only) Part 1

WordPress vs. Blogger: Comparing two platforms


WordPress could be used by just about anyone, but it does suit business/small business purposes well. It has a very sophisticated look, and would serve as a great representation for any business.

Pros: Free, easy to use, plenty of themes to personalize your blog, the ability to upgrade to self-hosting (wordpress.org), can easily add things such as a shopping cart, etc. if you are using the site to sell items, gives you great search engine recognition, and provides you with statistics and traffic information.

Cons: It is open-source so security can be an issue, and if you want something more than a theme can provide, customization may be a bit of a hassle or end up costing you money.

Example: http://tinyowlknits.wordpress.com – This is a knitting blog in which not only does the blogger blog about all of her projects, she also sells the patterns that she creates. WordPress works well for this as it’s a combination personal/business blog.


Blogger seems to be used primarily for personal blogs.

Pros: Free and easy to use, backed by Google which leads to great search engine presence, can edit and change template and design without knowing HTML, can use custom domain for free, completely ad-free if you choose

Cons: Not a lot of storage and plug-ins are not available

Example: http://yarnhog-yarnhog.blogspot.com – This is another knitting blog, but it is used primarily for the blogger to blog about her projects, as well as numerous other things in her life, such as her family, her dogs, and other interests she has. Because there is no business aspect and it is a personal blog, Blogger works well for this.

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Week 1 Assignment

I have been tasked with starting a blog for three entities:

1. A small bakery named Bill’s, located in Syracuse, that features cupcakes.

Name: Cuse Cupcakes Domain: cusecupcakes.com

Pros: I love the alliteration of Cuse Cupcakes, and think it makes a cute, catchy name. It also references the location of the bakery through the Cuse nickname. There’s nothing worse than finding some yummy cupcakes online and then finding out they aren’t located anywhere near you!

Cons: The name of the bakery, Bill’s, is not included in either the domain or blog name. Also, some people may be confused and think all of the cupcakes are Syracuse themed, when that is not the case.

2. Fang Films, a movie studio that focuses on horror films, most of which are released direct to DVD.

Name: Fang Horror DVD Domain: fanghorrordvd.com

Pros: While the blog name does not exactly use the movie studio’s name, Fang Films, it does include part of the name (Fang). I also thought it was important to use both the words horror and DVD, to further describe what the blog will be discussing, as these are all horror films released directly to DVD.

Cons: As mentioned, the blog name does not directly reference the movie studio’s name, Fang Films.

3. Happy Pup Doggy Day Care, a new dog daycare business in Syracuse.

Name: Happy Pup Doggy Day Care Domain: happypupdaycare.com

Pros: The name and domain are the business name and tell the audience exactly what the blog is about.

Cons: This name does not specify where this daycare is located, and after doing some research, there are a few other doggy daycares around the country with the same name.

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Why Am I Taking IST 600 – Blogging for Information Professionals?

About me:

My name is Jamie Watts and I’m currently entering my second year in the SU MLIS program. I was born and raised in the Albany area, graduated from Syracuse in 2005 with a Bachelor’s degree in Biology, and for the past 6 years have been working in the Human Resources department of a non-profit child welfare agency in New York City, where my main duty is conducting all background checks on the over 1000 employees the agency has, a job I sort of fell into after college.  Unhappy with the direction my career was headed, and after years of family and friends telling me libraries are where I needed to be, I finally took the leap and began the MLIS program at SU last summer. If I’m not working or studying you can usually find me doing one of five things:  shopping (I may have a slight addiction), knitting (I tend to carry my needles with me at all times), reading (I also carry a book everywhere), baking decorated sugar cookies (I seem to have unintentionally created a small side business of custom cookies), and running (ran my first marathon last fall and will be running the NYC marathon in November!).

Why IST 600?

Over the course of my first year in the MLIS program, one thing all of my professors have stressed is that librarianship of old no longer exists. Being a librarian in this day and age consists of a lot more than shelving books and answering reference questions for patrons, and a large part of that includes social media and creating an online presence. Many libraries today reach out to patrons via blogs, Facebook, Twitter and Youtube. In fact, I get most of my updates regarding NYPL from their Facebook page, and not from their website or emails. And while I definitely enjoy posting my vacation pictures to Facebook, blogging and Twitter seem to be a bit beyond my current skill set!  Classes such as this one, and Social Media in Libraries, will hopefully teach me the basic skills I need to create that online presence (things like how and what to post, how to promote the blog and most importantly, how to find people who actually want to read what I write!), leaving me with plenty to share with prospective employers when the time comes.

Additionally, as mentioned above, I seem to have created a small side business of custom cookies such as these:



Many of my cookie idols have blogs they use to showcase their designs and creations, as well as to sell their cookies, and should my “business” grow any larger, that is definitely something I would want to consider.

Blogging is something I’ve wanted to do for a long time, and this course will hopefully get me on the right track, both for my future career in libraries, as well as my possible future cookie business! And as a huge NunesMagician fan, I think I’m learning from the right person! I can’t wait to get started!

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