Jamie L. Watts

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Online Advertising Opportunities at Lake Onondoga Vineyard

The newly formed Sales Team at Lake Onondaga Vineyard has created a list of possible online advertising opportunities and have asked me to share them with you. We are looking for advertisers from local companies with a good reputation (ex. Destiny USA, Armory Square, etc.) and especially those who would benefit from a partnership with us and vice versa. We hope that by highlighting local companies on our website, we will encourage visitors to Lake Onondaga Vineyard to stay a bit longer and explore the local community, benefiting the economy of the entire area.

Here are a few of the ideas the Sales Team is promoting:

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Getting To Know Each Other!

Since I feel like we’ve been slowly getting to know each other over the past few months through this blog, I thought I’d take some time and tell you all a little bit more about myself and my time here at Lake Onondaga Vineyard!

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Our Deepest Apologies

*Lake Onondaga Vineyard’s CEO Apologizes to Dutch Community*

In an interview published in today’s Syracuse Daily Tribune, Lake Onondaga Vineyard’s CEO, Sarah Walker, made unsettling and insulting remarks towards the Dutch community.  We would like to take this opportunity to sincerely and wholeheartedly apologize to everyone for those comments. Ms. Walker has personally met with leaders of the Netherlands American Society of Upstate New York, located here in Syracuse, to apologize for her comments.  She has also released an official statement expressing her regret over her words:

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Leftover Wine: 5 Fun Recipes to Use Up Every Last Drop

Here at Lake Onondaga Vineyards, one of the most frequently asked questions we get is what can be done with any leftover wine in an open bottle.  We find the best thing to do with wine is work it into a recipe.  Here’s our five favorite recipes using wine:

1.  Chicken Thigh Braised in Garlic and White Wine

chicken-braised_300

Photo Credit:  Real Simple

Serves 4

Ingredients

  • 2 teaspoons dried organo
  • salt and pepper
  • 8 small chicken thighs (about 1 1/2 pounds)
  • 3/4 cup all purpose flour
  • 2 tablespoons olive oil
  • 3 small yellow onions, quartered
  • 4 cloves garlic, thinly sliced
  • 3 jarred jot cherry peppers, seeded and roughly chopped, plus 3 tablespoons of the brine
  • 1 cup dry white wine (We recommend Lake Onondaga Vineyard Pinot Grigio)
  • 1 cup low sodium chicken broth
  • 1 cup long-grain white rice

Directions

  1. In a small bowl, combine the oregano, 3/4 teaspoon salt, and 1/2 teaspoon pepper.
  2. Pat the chicken dry with paper towels, season with the spice mixture, and dredge in the flour. Heat the oil in a Dutch oven over medium heat and brown the chicken, 4 minutes per side. Transfer to a plate.
  3. Add the onions to the pot and cook until golden, about 5 minutes. Add the garlic and cherry peppers and cook, stirring, for 2 minutes. Add the pepper brine, wine, and broth and bring to a boil. Return the chicken to the pot and bring to a simmer. Cook, covered, until the chicken is cooked through, about 30 minutes.
  4. Meanwhile, cook the rice according to the package directions. Divide among individual bowls

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Lake Onondaga Vineyard – Our Blog!

Welcome to Lake Onondaga Vineyard, Central NY’s newest vineyard located just northwest of Syracuse.  Joining the rich tradition of wine making in the Finger Lakes region, Lake Onondaga Vineyard hopes to provide the people of Syracuse and it’s surrounding area with a fine variety of white and red wines, as well as the full wine tasting and vineyard experience!  Here are few fun tidbits about what we have to offer you and to help you get to know Lake Onondaga Vineyard!

Wines

wine_300x338Best Whites

Reisling – Our Dry Reisling consists of aromas of rose petal, tangerine & lemon zest, followed by flavors of citrus fruits- lime, grapefruit & pineapple.

Chardonnay – This barrel fermented Chardonnay has hints of toast, vanilla, ripe pear & butterscotch.  This wine has flavors of sweet & tart apples, as well as hints of butter & creme brulee.

Gewürztraminer – This wine has a nice weight to it with notes of spice & lychee.  Nose characters include rose petal, honeysuckle and tangerine.

Photo Credit:  La Yoga Magazine

Best Reds

Pinot Noir – Our Pinot Noir is an elegant bouquet of sweet cherry, mocha & vanilla.  The hints of strawberry & cranberry create a wine that is “delicate yet powerful”.

Cabernet Franc – Cherry & strawberry characters with light hints of watermelon make this a great wine for Spring/Summer celebrations!

Merlot – Classic Merlot aromas suggesting plum jam, blackberries, cedar and spice greet the nose. In the mouth, this wine is rich and velvety, with enough fine-grained tannins to make the taster aware that this is a serious, age-worthy red wine.

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Emerging Trends in Blogging

As the world of blogging continues to evolve, new trends continue to emerge.  In the case of my cookie decorating/baking blog, the emerging trends that will impact me are mobile, video and demographics.

Mobile:

cell phone

Photo Credit:  Ken Peterkin

With mobile traffic increasing steadily, it’s important that readers are able to get access to my full blog via their phone.  Before making any drastic changes, I will be check my Google Analytics to verify that many users are accessing their blog through their phones.  If so, I will make my blog incredibly mobile friendly by balancing my graphics and videos, and if my blog continues to grow, I will look into creating a separate mobile site or a mobile-optimized theme so my blog is easily readable on a mobile device.

Video:

video

Photo Credit:  Real

Video is incredibly important for a cookie decorating/baking blog.  I will be posting a lot of video tutorials of new techniques, videos of new recipes, etc. and it’s important that my blog can handle that many videos.  I will also post my videos through my social media pages so my Facebook fans and Twitter followers have access to them as well.  I will use tools such as tagging and editing to make my videos more viewable and accessible to my readers.

Demographics:

women

Photo Credit:  123RF

With women 55+ being the fastest growing demographic on Facebook, a cookie decorating/baking blog is right up their alley.  With baking being primarily a female activity, a baking blog will often have many readers that fit into that demographic.  I will post all of my blog posts on my Facebook page in order to reach out to that demographic, as well as women in general, and bring those people over to my blog.  I will also use my blog to promote organizations and charities that women will be interested in, as well as reach out to more women through the BlogHer network of blogs. This way, I will be able to reach as many women as possible, and take advantage of that fast growing demographic.

For any other bloggers out there, what emerging trends do you think will most impact your blogs? Do you have any tips on how to prepare?

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