Jamie L. Watts

A fine WordPress.com site

RFP for Apple Response

on July 16, 2013

In response to a RFP for Apple, I’ve come up with the following ideas in which to advertise for Apple on my site.  As my blog’s target audience will be mostly bakers and cookie decorators, there are plenty of Apply tie-ins that can be utilized.  Here are just a few:

1.  Apps

Image

Photo Credit:  iTunes

Apps that could be useful for bakers will be featured monthly on my blog.  I’ll recommend the ones that I find the most useful, such as The Baking Sheet or Baker’s Percentage, and link back to the app on iTunes.  I’ll discuss what I like best about these apps, as well as ideas to make the apps even more helpful.  I will also urge readers to suggest their favorite baking apps and/or recommendations to current available apps.

2. iBooks

Image

Photo Credit:  Barnes and Noble

Every baker needs cookbooks!  And these days, more and more people are purchasing those books in ebook fashion.  Twice a month, I will feature a new book, linking back to the the book via iTunes.  These books may be ones that provide the basic baking information everyone needs, or they may be more specifically linked to projects I am working on at the time, such as decorating cookies, or baking gluten-free baked goods.  Additionally, should my blog ever translate to a book, I would utilize iBooks to sell the book to my readers.

3. Music

playlist

Photo Credit:  Ask Dave Taylor

I always listen to music while baking, especially when making a lot of dough at once, as it can become quite tedious.  For each project I post, I will also post my playlist of songs that got my through that specific project, linking back to the iTunes page for each song so readers can purchase the music should they choose to do so.  Another idea would be to connect music for a project with the theme of that project.  For example, as shown in the photo above, while working on summer or beach theme cookies, my playlist could be all Beach Boys songs.  This way, Apple, iTunes and specific songs will always be linked back and connected to my projects, and extremely visible for all my readers.

4.  BlogHer

blogher

Photo Credit:  Solar Sister

As a member of the BlogHer Publishing Network, one of the largest and highest quality publishing networks of blogs authored by women, my blog will be connected with over 3,000 other blogs. Because of that connection, my traffic can increase, which will in turn, provide Apple with more views of my posts featuring their products or tie-ins.  Additionally, being part of this network will increase my SEO, and provide opportunities for cross-promotion and linkage with other blogs.  In turn, this will continue to increase my traffic, and the more views of my blog, the better for Apple, as their products and services will be featured frequently.

5.  Sponsored Posts – “Apple” Tie-In

apples

Photo Credit:  FanPop

A fun and different way to promote Apple products via my blog is through sponsored posts by Apple.  These posts would be clearly sponsored by Apple, and would feature recipes and projects featuring apples.  These recipes could include apple pies in the fall, apple shaped cookies for a favorite teacher, or caramel covered apples, amongst others.  This would be a creative way to tie in the Apple sponsorship, yet keep the focus of the blog on baking.

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